The fashion brand’s eight-piece collection sheds light on the potential extinction of tigers in the wild
In partnership with WWF to raise awareness of and support for wild tigers, Tiger Beer pledged in 2017, a six-year initiative with the wildlife organisation to double the world’s wild tiger population by 2022. In its second year — Tiger Beer called upon Kenzo, whose house logo is a tiger, to join the party.
“Every day we see tigers used in popular culture — in fashion motifs, on premium products and on billboards. Yet, tigers in the wild are in danger of becoming extinct,” sayd Michael Baltzer, leader of Tigers Alive Initiative of WWF. “WWF is a leader in an ambitious global effort to double wild tigers but the tiger needs every help it can get. We hope it sets a new wave of action and awareness from other brands for wild tigers.”
So came the Rare Stripes collection, a limited edition unisex eight-piecer by Kenzo, from which 100 per cent of the proceeds will go to WWF. Below, a few essential facts about the colllaboration that’s now available at Kenzo’s boutique at The Shoppes Marina Bay Sands. Those travelling to Hong Kong can also check the collection out at Harbour City.
The power of collaboration can save wild tigers from extinction
“It’s really important that we are broadening out, particularly to young people because it’s the young generation that will be stopping tiger extinction,” said Baltzer. “The biggest threat to tigers is the demand for tiger parts that make illegal trade of tiger poaching profitable. We’re hoping educating the next generation will stop poaching which will ultimately lead to tigers stopped being killed.”
Kenzo mentored four emerging designers from Asia and America in the designing of the artwork
While the label is Kenzo, the tiger artwork which graces the Rare Stripes collection are designed by “the next generation” Baltzer speaks of. They are Esther Goh, an illustrator from Singapore; Julienne Tan, a printmaker of Cambodian and Korean ancestry; and Sean Lean, a Malaysian digital artist, all of whom represent a country in South East Asia where tigers are most threatened. Contemporary artist and sculptor Meryl Smith represents the city of New York where the creative directors of Kenzo, Humberto Leon and Carol Lim hail from.
The design team, along with Kenzo, travelled to Cambodia for inspiration
Tiger Beer brought Kenzo’s co-creative directors and the four artists to Cambodia — where tigers are now functionally extinct — to meet a WWF Wildlife specialist to better understand the plight of wild tigers, in particular, those they were assigned to recreate through design. The collection is entirely made from Global Organic Textile Standard (GOTS) compliant organic cotton.
This article first appeared on Buro24/7 Singapore. Click here for the full article.